Create an Opportunity Definition

“The biggest waste of all in product development is building something that absolutely no one wants.” Eric Ries, author, Lean Startup

One of the key ideas of Lean manufacturing is to avoid waste. Spending more than a day completing a business document for an idea that won’t go forward is waste.

We get ideas from myriad sources: executives, sales people, and developers as well as competitive feature sets, analyst reports and customers. A market-driven product manager will likely have first-hand insights from customer requests and the results of…