Design is a Skill (that I don’t have)

Steve Johnson
4 min readAug 8, 2023

As a product manager, I really appreciate design. I know I’m not good at it myself, but I notice poor design literally everywhere. You’ve heard about “stupid doors” that require a sign to tell you whether to push or pull. Ever gone to the airport? Signs are everywhere.

Signs are evidence of poor design.

Documentation is evidence of poor design.

Ever gone to a buffet with silverware and drinks at the beginning of the serving tables? Holding a drink and silverware, and a plate, I have no hands left to serve the food. Poor design.

Ever used Teams? I want to move a task from one Planner to another. How? Which is the target planner? Blog, Tasks, Tasks, or Tasks? (Gee, thanks! That’s really not helpful). Ultimately, I made a unique “bucket” on the target planner so I could identify the appropriate planner.

Ever watched your grandparents use their TV remote? They’re so confused you must hack their remote to suit their needs better.

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Steve Johnson

author, speaker, consultant, guitar player. Removing chaos from product management since 1996. Learn how at www.productgrowthleaders.com