Design is a Skill (that I don’t have)

Steve Johnson
4 min readAug 8, 2023

As a product manager, I really appreciate design. I know I’m not good at it myself, but I notice poor design literally everywhere. You’ve heard about “stupid doors” that require a sign to tell you whether to push or pull. Ever gone to the airport? Signs are everywhere.

Signs are evidence of poor design.

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Steve Johnson

author, speaker, consultant, guitar player. Removing chaos from product management since 1996. Learn how at www.productgrowthleaders.com