Prioritization with 10 Questions
I created this simple 10-question technique after attempting to use Moscow, RICE, WSJF, and many others.
Simply answer “Yes” or “No” for every feature request or idea:
Innovation: A new way of solving a customer problem (yes/no)
Customer need: Most of our customers need this
New revenue: This will enable us to generate significant new revenue
Losing deals: We lose deals because we lack this solution
Product parity: Most of our competitors have this capability
Increases renewals: This will improve recurring revenue and/or renewals
Reduces costs: This will reduce our internal costs
Dissatisfaction: Customers are dissatisfied with the current solution
Easy to deliver: This is somewhat easy to deliver
Prerequisite: This is core functionality necessary for other stories
You can simply count each “yes” score or use a weighting system aligned with your company strategy. But remember, the feature list isn’t just a popularity contest. Make sure the features you’re prioritizing are aligned with your overall product strategy.
Another technique I teach in my Fundamentals of Managing Products class is IDEA/E — which is particularly helpful when comparing multiple ideas. Learn about this 10-question technique and many others in Turn Ideas Into Products.