Product Roadmap: Should you build one?

Product and portfolio roadmaps are key deliverables in any product planning process. A roadmap looks beyond what you’re doing now. It explores not where you’ll be soon but where you could be a year or more down the road.

When my kids were young and still in car seats, my family would drive from Dallas to Virginia for holidays with my parents. America is a big place! The trip from my home to my family’s home was 24 hours of driving.

Map from Dallas to Washington DC

Here’s the route from Dallas to our home near Washington, DC: we started on Interstate 30, going to Little Rock, Arkansas, and merged with I-40. We took I-40 all the way to Nashville and stayed overnight with my friend Frank. (If you’re ever in Nashville, be sure to shop at Hart Hardware and say “Hi” to Frank). From Nashville, we continued on I-40 until we connected to I-81 in Bristol, Tennessee. From there, it was a straight shot to Strasburg, Virginia, where we connected to I-66 and drove into the DC area.

So, while it’s a long, long trip, it’s really an easy route. And that’s our roadmap.

When describing it to friends and family, I told them the highlights — 30 to 40, then 81 to 66. Texas to Arkansas to Tennessee to Virginia. I avoided too much unnecessary detail. They don’t need to know where we’re stopping for…