The Key to Power Positioning

I was facilitating a session on product positioning. The team was really nailing it, with a strong focus on customer problems. Then the session came to a crashing halt when the VP of Marketing said,

“We need to incorporate the word ‘power.’ Didn’t you notice how the president’s eyes really lit up every time you said ‘power’ yesterday?”

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product management guru, author, speaker, consultant, guitar player. More at http://www.under10consulting.com

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Steve Johnson

Steve Johnson

product management guru, author, speaker, consultant, guitar player. More at http://www.under10consulting.com

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